Why Office Location Is Crucial to Startup Success
Out of all the basics you need to cover when starting a business, office location can easily fall to the bottom of your list of priorities. Taking a cue from famous successful businesses like Microsoft that started in garages, you may think that real estate isn’t consequential in setting your company on a path to the top. Here’s where you might be wrong.
In this article, 4Corners Business Centers, a company offering virtual space and meeting room rental, shares three reasons why location is crucial to the success of your startup.
To Nurture Relationships With Investors, Mentors and Suppliers
When starting a business, you have to form trusting relationships with potential investors, mentors, suppliers and other essential entities. Ideally, you’ll want to meet with them in-person a number of times because that’s how you nurture vital relationships. If you’re always out of sight, these people will probably forget about your company.
If you can’t afford to lease an office space, you can opt for coworking space or conference room rental. This way, you get to have a headquarters or a venue for meeting people.
To Be Near Your Customers
Setting up headquarters near potential customers enables you to get to know your prospects and their environment. This will give you better insight and allow you to understand their needs on a deeper level — which is advantageous in creating and marketing your products and services. Similar to forming relationships with investors and mentors, making your business accessible to customers helps with trust-building.
To Attract Young Professionals
Hiring a capable and talented team is crucial to your startup journey. If you want these people to notice and consider your company, you need to choose a location that is already attracting the kind of professionals you need. This will make recruitment easier for you.
4Corners Business Centers provides virtual offices in prime locations. Call our business center at (718) 280-5170 or fill out our contact form to learn more about services. We serve clients in the Scarsdale, NY, and nearby areas.